Alison Brown Photography | Branding Photography: What is it, and why is it useful?

Branding Photography: What is it, and why is it useful?

June 25, 2018  •  1 Comment

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."

- Maya Angelou

 


 

As a photographer, I strongy believe in the power of visual communication. Whether this communication takes place through photos or videos, the use of visual multimedia helps people feel a connection to you.

This is especially true for images that are used for marketing. Photography has been used to tell compelling stories for many years. A recent example that comes to mind is the National Geographic magazine cover "Planet or Plastic" that depicted a floating plastic bag that could be mistaken for an iceberg. This confronting use of imagery had people talking about the world's plastic pollution problem for weeks. What a powerful message.

Creating an Emotional Connection

Branding photography is all about communicating the story behind your brand through visual imagery. Are you a lifestyle brand trying to show people how they will feel when eating your healthy food, or how fun it will be to drink from your reusable water bottle? Or are you a small business trying to get people to purchase your awesome product online? Even if you're a coach or freelancer, a branding photoshoot can be used to help people get to know you better by letting your personality shine through. 

If done correctly, the branding aspect of marketing is a very detailed and carefully thought out process that defines the core of your brand. Who you are, and how you want to be perceived in the market. Once defined, the use of visual imagery ties into this message by really showing people who you are. 

Don't underestimate the power of vulnerability

This really depends on your brand and the type of product or service you are selling, but I believe that the more vulnerable you are through your use of multimedia, the more likely people will be to choose you over others. People want to feel connected to the product or service you are selling. They want it to feel personal, even if they aren't conciously aware of this factor. 

Branding photography helps your brand come to life, it gives it a persona and an identity. Something that people can relate to. They can actually start to visualize your product/service in their life. They want to know who you are and what you're about. They want to know how your product will change their life.

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So, how is branding photography useful?

For one, it is a very powerful marketing tool. Not only can you use this content for your website, but you can also use it on social media. If you plan ahead, you can capture a ton of great images in one photoshoot and have great content stockpiled for 6-12+ months. I know of many small businesses who have received a lot of business through Instagram and other social media platforms because they created a powerful persona through great branding photography that magnetizes the right clients. Not only do these branding images bring their products and services to life, but others will want to re-share these beautiful images too - driving even more traffic back to their page and increasing brand visibility.

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Interested in doing a branding photoshoot?

If you've thought about doing a branding photoshoot or want to create more visual imagery for your website or social media profiles, I'd be happy to answer questions and provide you with a free 30 minute consultation. Please send me an email or fill out this lovely booking request form so I can better understand you and your needs.    


Comments

Elyse(non-registered)
Thank you for bringing the look of my brand to life through your photography! You accurately conveyed the feelings and message I wanted to get across. You nailed it!
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